Danish jewelry brand Pandora is launching its first collection of lab-grown diamonds, Pandora Brilliance, which will debut exclusively in the UK from May 6.
Described by Pandora as ‘democratizing diamonds’, the new line which includes rings, bracelets, earrings and pendants, but not charms, features round brilliant lab-grown diamonds set in sterling silver, gold Solid 14k yellow or solid 14k white gold with diamond cuts ranging from 0.15ct to 1ct and retail price from £ 250.
Pandora CEO Alexander Lacik said, “Pandora continues its quest to make incredible jewelry accessible to more people and today I am proud to announce the launch of Pandora Brilliance.
“This is a new collection of beautifully crafted jewelry with lab-created diamonds. They are as much a symbol of innovation and progress as of sustainable beauty and bear witness to our ongoing and ambitious sustainable development program. “
Pandora Creative Directors Filippo Ficarelli and Francesco Terzo added, “Working with sustainably lab-created diamonds was truly inspiring and the transformative force of these stones led us to the designs we created for Pandora Brilliance. .
“Through the reinvented infinity symbol, we hope that all who wear these pieces look at the diamonds as a reminder of their achievements and future possibilities, to remember the infinite strength that lies within and the shine that awaits us. “
Pandora Brilliance will be available in Pandora stores and online from May 6. Retail prices range from £ 250 to £ 1,290.
Initially, Pandora Brilliance will only be available in the UK, but there are plans to roll it out in other markets over the next year.
Read Retail jewelry exclusive Pandora Brilliance interview with CEO Alexander Lacik, see June issue (out May 21).